Hi, I'm Luke.

I'm a data-driven operator, growth marketer, and writer, with a passion for philosophy, financial technology, building in the world of atoms, climbing, and running.

If you want to talk, shoot me a dm on Twitter.

At the highest levels of success, good taste has always been a differentiator. It’s a competitive advantage that’s growing increasingly important. Sure, one could argue that many successful software founders and their teams have lacked taste, and you’d be right. Even Apple has left us with the cursed “End & Accept, Decline, Hold & Accept” screen. But the landscape around taste has shifted drastically in the last years and months. In today’s world, with its strong visual emphasis, endless images, and virtual experiences - all of which will soon be fueled by AI - the power will be accrued by those with Taste.

7 Tactics To Find Out What Life You Want

Throughout high school, university, and as an early professional, everyone wants to know what kind of job you want, what salary you want, what company you want to work for, and how your life goals compare to theirs. This spirals into a mimetic dick-measuring contest with everyone gunning for those same coveted positions

Don't go to college! Advice for a younger self.

Don’t go to College. Instead, take the time to reinvent yourself; start an online business. Stay at the home of a friend to cut costs, focus on learning real-world skills, pick up a side hustle to pay the bills, and make it happen...

To drop out or not drop out?

There is an increasingly common “contrarian” take that is slowly becoming more mainstream: 19-20-year-olds should drop out of university and start a business. This comes as scathing critiques of the education system, complaints about skyrocketing amounts of student debt, and distaste for the skills that most universities teach (or more critically don’t teach), are becoming more common topics in public debate.

Why You Should Travel By Yourself

There’s something that’s vitally important about moving away from where you grew up. For some, it’s the hardest decision of their lives, while for others, it is what they’ve been dreaming of ever since their mind could peace together thoughts.

Hotel Bag-Drop Dress Code

My heuristic for everyday dress. Anyone who travels using Airbnb knows that check-in times can be extremely varied. One day you can check-in at 10:00 am, the next you are left waiting with your luggage until 3:00 pm.

How Casey Neistat created vlogging, almost failed, and became a cultural legend

It was my favorite ten minutes of each day: The Daily Vlog. Couldn’t miss it. I wasn’t alone. Millions tuned into Casey Neistat’s daily vlogs. Each day, every day, Casey added to his channel...

Create Permissionless Leverage

The days of asking for permission, submitting resumes, and requiring degrees are over. The world is changing at record speed. Instead of focusing on collecting credentials, build skills.

4 Strategies To Remember An Idea That You Forgot

We all know the feeling of not being able to remember that one idea that we were excited about just moments earlier. You bang your head against the wall, pace the hall, and do everything possible to recall that idea, but nothing works. You can’t remember it!

Do what you find interesting.

Everyone is looking for meaning. To find their purpose. To discover their “why.” But is this the right way to live?

You Are Not A Niche

It’s common advice that I see reiterated everywhere, from our favorite Twitter personalities to anons on Reddit: “Find a niche and build an audience around it.” But is this the right advice?

In the last few years, these books have taken me from a bumbling college student to who I am today.

You’re traveling wrong. Stop it.

In recent months, it seems like there’s been a surge in travel. People have been posting vacation pics, posing tanned on beaches, smiling in front of gorgeous views, and tasting some delicious-looking food. The problem is they’re all going to the same places: Ibiza, Hawaii, Cancun, Paris…

The legendary basketball coach John Wooden often advised his players, “Be quick, but don’t hurry”. In other words, learn to move fast, but don’t sacrifice quality. This applies to both basketball and writing. The problem is, school teaches us to write slowly.